Why Marvel Can Change the Universe and DC Can't

From my brief knowledge of Marvel Comics I have noticed one thing in particular. They like to change the universe, a lot. Take for example Civil War a giant mega-crossover that changed the course of every series it touched. My argument here is not that this kind of strategy is a bad thing, just that is a pain in the ass to catch up on. I haven't been reading Marvel for hundreds of years so I don't know what they mean when they mention a reference from Secret Invasion in a Marvel NOW series. I don't think that this is fair for anyone who wants to read a quality comic without having to buy every single comic that preceded it. I am however, enjoying how most have the Marvel NOW series have been based off of AvsX. I am not saying that AvsX was at all decent (it wasn't.) It's just kind of neat to see how the X-Men are dealing with Scott Summer's being so changed. That being said I don't think they should stop putting out big Marvel events (Mostly because I want to be able to read them as they come out, now that I have a better sense of the Marvel Universe.) I just think that Marvel should think through what will happen before they write the story. I say this because now with Marvel it seems like all of the writers who are writing about the aftermath of AvsX have to compensate for their co-workers lame story by writing about something that was minor but interesting in the event.
This is a problem that only Marvel has to deal with (Enter DC Comics.) It seems as though DC is scared to ever change anything in their universe. What was their latest event? Flashpoint? All we got from that was an origin reboot. If anything I would have DC do a what-if story. Take Deadpool Kills the Marvel Universe even though I haven't read it, it seems like a fun story that would never actually happen but is cool to read about. May I suggest Lord Grayson, an alternate universe where Dick gets so drunk on power when he is Batman that he decides to kill Bruce when he returns and disbands the Justice League, making him the king. And what if Jason then challenged him for the throne? The main question is why not?
What I want to summarize about this post is two things. Marvel is too ambitious and needs to work on the actual content of their mega-events and DC needs to be more ambitious and throw a curveball sometimes. Please tell me what you think about it and if a Lord Grayson storyline is a good idea.

Marvel Digital Attempts

As I begin to explore the world of Marvel I am loaned a bag of comics from a Marvel fan who wants me to read some Marvel NOW materiel. Being an owner of a tablet if I enter the digital code into my computer so they will be with me if I have my tablet. Aside from being a very convenient way to read comics it is a very good way to be able to loan comics to friends. If I share my password with anyone they can all read the same comic without having to pay $4.00. This way I can acquire many comics without having to spend the amount I would have to pay without the digital comics. I feel that this is an extremely beneficial perk but just don't see how it could possibly work with Marvel's business model, if the goal is to sell more copies why are they giving a free one away with every purchase? I will continue to enjoy and use this great app.

With the borrowed comics aforementioned in this post I began spotting the Marvel AR emblem which I have never payed much attention to. Using my IPod Touch I downloaded the app passing a suspicious 2 and a half star rating. My first attempt with this app was on Thor: God of Thunder #3 on an awesome picture of Thor riding a bloody horse. The app gave very few directions on how to use the almost empty interface and when I finally figured out how to work it the whole thing just refused to work. So, I was standing over my comic double-tapping the screen repeatedly (capture image button maybe?) and yet nothing was happening. Despite all of the negativity and bad reviews of this app I was pretty excited to see an image of Thor floating in my bedroom, because that's what AR is anyways, right? Wrong. Once the image was finally done loading the screen showed a black and white image of the panel in front of me. At the slowest possible speed the screen scrolls down the page of the same comic I was just looking at and slowly gains color. Already bored to death I am appalled when the app stalls and freezes. Upset but still optimistic, I give the app another try on a different panel. This time it shows me a barely understandable video of the illustrator waving around a toy Thor hammer and giving me advice on how to smell like a Viking. This app is clearly a waste of time and a failed attempt at a fairly interesting concept.

The Problem With Hulk/The Improbable Hulk

After reading the first two issues of Marvel NOW's Indestructible Hulk I was definitely impressed.  However, I keep stumbling on the same problem. This is the same problem I came across at the end of Watchmen when Viedt would potentially rule in polotics even after killing millions. Banner is trying to reform and make better use of himself and the monster in side of him by enlisting in S.H.I.E.L.D and is also making attempts to change global issues such as the water crisis. Now, how can S.H.I.E.L.D or even the world trust someone who has killed many people and has the potential to kill many more? In the second issue he makes friends with Iron Man by bringing him on a dangerous mission to the Himalayas and then saving him from an avalanche and later an explosion that Hulk created. This would have been a great issue aside from the far-fetched notion that Tony would now trust Bruce because he saved him from a predicament that Banner created himself. I get that that is the whole Hulk schtick; learning to control himself, but I would want a little more evidence that he is fully stable before I trust my life to him.